Starting to "Love" After Effects~~

After getting excited with rotoscoping we move on..

We started  to learn After Effects. Its complicated~~ well maybe its because I am still new to this software.
But seriously its tough for me.
The task given is to create short motion graphic for Nat Geo. After doing my research the topic that I took is to do TVC for Lipton Ice Tea.
Had so many ideas in my head but when I do it in After Effect it turns out not as how I imagine it..ah~~
Seriously I have no idea how I am going to complete my task here..but definitely I will try my best to do it!

Please stay tuned for my TVC..Hope I will be able to do a good one.

Infographic.

Well today's class was quite simple. We were introduced to Infographic.
Infographic is the simplest way for designers to present complex information, data and knowledge clearly and quickly.
Here is some visuals on what is Infographic

  

So, our 1st task is to find a local product and do research about that product and create a piece of  infografic. So, for now our job is to find the product!
That's all for now..

The GENIUS of DESIGN.

Last class, Mr.Tham ask us to watch a BBC documentary. It's about the history of design. Here is the link of the documentary. Video

So, what I learn is that basically design is way of communication and...

Design is just being REBORN.

Here I would like about an Industrial designer DIETER RAMS!
He become one of the most recognized and  influential designer of 20th century. I also found out that he is firm believer in Functionalism. Dieter Rams vision of design is represented by the phrase "Less, But Better".

After watching this long documentary which has five parts. I agree to what Dieter Rams says:
Design Should Not Dominate Things. Not Dominate People. It Should Help People.

Last but not least. Here is the 10 commandments of design.

Brainstorming!!

I called this session as brainstorming because it's time to come out with ideas for photo shoots. Seriously I have no idea on what I want to do. Its my second photography class, thus I would like to try something more adventurous. Another reason is that our lecturer ask to come out from the comfort zone. Well, I think that's true because in my previous photography class I were in the comfort zone or I rather say it that I actually were trying to play safe.

But this time around I would like get my feet wet (to gain your first experience of something) by trying to do something different from usual. And I believe that all of us learn by trial and errors, so its okay to make mistakes sometimes but don't repeat it.
Stay tuned for my update on the subject matter that I am going to pursue :)

"Anyone who has never made a mistake has never tried anything new.” 
― Albert Einstein

Just a little hint on my subject matter...

















(Disclaimer: I do not own this picture.)

REFERENCING.

On the 20th June, the first thing that Mr.Tham taught is about referencing. So what is referencing ? "he asked"
Well it's pretty simple the word referencing comes from the word reference.
Referencing is used to acknowledge the source of information that one use in their writing.
There are 3 types of referencing, they are HARVARD, A.P.A and Chicago. So,below are the explanation on the 3 type of referencing.

1. HARVARD (known as system referencing)
    -Referencing is a system used in the academic community to indicate where ideas, theories     and quotes, used in an assignment, can be found. The  way of acknowledging the work of            another author is to use a referencing system.  It is really important for students to identify the     words from other author to avoid  plagiarism. So one probably thinks what they need to               reference. 

• Direct quotations – this is when you copy another author’s material word-for-word.  You should show the reader that it is a direct quote by placing the material in inverted commas.  Traditionally, double inverted commas have been used (“) but it is now acceptable, and preferable to use single inverted commas (‘).  Sometimes it is difficult to avoid the direct quotation as the author’s words may precisely describe the point you are trying to make.  However, do try to avoid the overuse of direct quotations; try to paraphrase the author’s work where possible. 
• Paraphrasing – this is when you take another author’s ideas and put them into your own words.  You are still copying someone else’s work, so you must reference it.  You do not need to use inverted commas when you paraphrase, but you must clearly show the reader the original source of your information. Here is the link where I got my reference from Ref.

2. A.P.A (American Psychological Association)

   A.P.A Style requires reference lists, not bibliographies.Well it's quite similar to Harvard       
   system. Here is more detailed info for  A.P.A Ref.

3. CHICAGO
The Chicago Manual of Style presents two basic documentation systems: (1) notes and bibliography and (2) author-date. Choosing between the two often depends on subject matter. In this system, sources are briefly cited in the text, usually in parentheses, by author’s last name and date of publication.Click on the link for more understanding. Ref

All of this referencing,should not be more than 5 years from now as it could be considered irrelevant.


Next we learnt about Data. There is two types of data:

1. Collection - facts are collected as reference as analysis.
2. Sampling - Questions & Survey ( Market management).

Then, we learnt about Target Audience.

1. Primary - user / buyer / owner / victim
2. Secondary - non-user
3. Tertiary -  give you permission to communicate with them. They raise their hands, and actively let your content in every month, week, or day that you deliver it. 

There are 5 demographics can be used for target audience. 

1. Age
2. Location
3. Gender
4. Occupation
5. Ethnic background

For more info click : Ref.

Here is really good example on target audience commercial!

That's it for now.

In class Assignment~ ADOBE FLASH

This is my "masterpieces" from my Programming New Media class. I know I upload it super late but here you go.. Had some difficulties doing it, since it is my first time learning Adobe Flash but got help from friends and manage to create my "masterpieces". I don't know how to show my gratitude to my friends who has help me. Just want to say thank you so much!
Hope to create better one's in my upcoming projects!