Report on internet ad and e commerce

Report on Internet advertising and e-commerce

Rathiga  (201305006)

Week 1

Ms.Cheryl (Lecturer)

Internet Advertising and E-Commerce

Methods of pricing website advertisment.

Cost per Thousand (CPM) - marketing term referring to the cost of a media vehicle reaching 1,000 members of an audience. Advertisers pay when their message are exposed to audience.

Cost per Click (CPC) – Advertisers pay every time a user clicks on their ad.

Cost per Action (CPA) – Online advertising payment model in which payment is based on qualifying actions such as sales or registrations.

SEO (Search Engine Optimazation)

It is the practice to of improving and promoting website in order to increase the number of visitors.